The Success Key of BlackBerry in Indonesia
There are about three million BlackBerry subscribers in Indonesia. This figure is believed to still be growing along with the incessant activity of RIM’s marketing partners in Indonesia. Indonesia itself has a mobile market with a rate of more than 180 million subscribers.
Behind the success of the BlackBerry was not spared from the habits of the users in Indonesia. It is utilized RIM to continue to aggressively promote their products.
“The people of Indonesia is fond of texting. So they get a better experience with the fuel features, email and social media. That’s what makes the BlackBerry sold in Indonesia,” said Francois Mahieu, Senior Director, Head of Product Management Asia Pacific Rim.
In addition, RIM also implement their various strategies such as building community, providing a diverse selection of products, or offer efficiency and durability of products that claimed to be the best in its class.